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Justin Bieber supports WeTopia Game for Charity


WeTopia is a game on Facebook based on the concept of “Playing for Good,” where users earn currency called Joy that can be spent on real world charitable projects in both the US and other countries. While not many people know about the game just yet, that’s about to change as music phenom Justin Bieber has signed on to provide marketing support for Sojo Studios’ lineup of games, starting with WeTopia.

Justin tweeted:

“Proud to now be a part of #WeTopia http://wtp.io/GivJoy let’s play this game and do some good 4 kids around the world #MAKEACHANGE”

“Playing online games is a lot of fun already, but WeTopia makes it better by helping children around the world. Some of these kids need to go to school or they need clean water,” said Bieber in a company release. “I’ve been so lucky and blessed and that’s why I believe so much in giving back, and I know my fans will feel the same way when they play WeTopia.”

Combining efforts with the company’s first celebrity partner Ellen DeGeneres, Sojo Studios hopes that the reach both entertainers have in their own areas will be enough to inspire fans to take action for great causes within WeTopia (and eventually other games that have yet to be released), such as Save the Children, buildOn and the Children’s Health Fund.


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