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Justin has joined dozens of A-list celebrities for Save The Children’s “I’m Gonna Be Your Friend” campaign.

With the help of social media (Twitter/Facebook), the effort which kicks off today (August 9) will work to raise funds and awareness for the drought crisis in East Africa.

More than 150 famous faces have pledged their allegiance to the cause so far including Justin Bieber, Britney Spears, Lady Gaga and Jennifer Lopez.