In his never-ending quest to force crowd-control experts to rethink their life’s work, Justin Bieber went to Macy’s yesterday to plug his new fragrance. He was an hour and fifteen minutes late to his platform because, word is, as he was walking into the building, some of the more anxious/hormonal/insane fans surged toward him, forcing an undercover police officer to tackle him. Macy’s didn’t mind, though. While girls see hearts when they look at Bieber’s pupils, Macy’s executives see these: $$$$$$$$$.
Macy’s executives were perhaps even more enthusiastic than the weeping girls, with Muriel Gonzalez, Macy’s executive vice president and general merchandise manager of cosmetics, fragrances and shoes, flatly exclaiming: “This is going to be the biggest launch we’ve ever had.” And that’s saying something, considering the previous benchmark set by Beyoncé Knowles in February 2010 with her Heat launch in the same venue. Knowles’ scent was said to have sold $3 million at retail at Macy’s in its first month on counter.