Northview High School recently won the “Principal for a Day” contest, organized by radio station Power 106. The school with the most votes after four weeks would get a visit from Bieber.
As soon as the competition started in January, Secaida said she and her friends mobilized. They sent out mass text messages reminding people to vote. They used social networking sites such as Twitter and distributed old-fashioned fliers.
And it worked. Of nearly half a million votes from 40 schools, Northview High pulled in 56 percent of them, said Junior Moreno, event coordinator for the radio station. The school knew that it had won the contest but didn’t know exactly when Bieber would appear, students said.
Principal Mark Sims said radio station organizers scouted out the school last week. He received word a few days ago about Bieber’s arrival, he said. Then, Tuesday morning, Bieber appeared, to the delight of many students.
The students “deserve something positive and this was positive for the kids and the school,” Sims said.
As part of his administrative duties, Bieber made a schoolwide address over the PA system and visited a couple classrooms for pictures, school officials said.
He also gave a 20-minute concert in the school courtyard in front of a swath of excited fans.
When Bieber appeared in her yearbook class shortly before noon, sophomore Ashley Medina, 15, could muster only one type of reaction. “I was screaming,” said the 15-year old, as she clutched her digital camera with pictures of her and the pop star.
And yes, the boys howled too.
“Everyone was screaming,” she said.
Bieber was discovered by record company executives after posting singing competition videos on the YouTube Web site.
His debut album, My World, was released in November.