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Justin’s commercial for his perfume The Key aired during X-Factor last night. The short film will be out in 2 days (Nov 23).


Watch it here: Justin Bieber The Key Short Film


Justin just posted this on Twitter. Prepare for a short film about his new perfume The Key on Saturday Nov 23rd on his Youtube channel. Woop woop!

justin bieber perfume the key

On June 6, the box for Justin Bieber’s third fragrance was leaked, leading fans to believe it was called The Key. It was officially confirmed on June 20 and now, the bottle has been revealed.

Justin tweeted “#whatiskey” today, along with a photo of the gorgeous bottle which is:

“Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”

The bottle is stunning — sleek and white with a gold lock on the front. To open the lock, there is a big gold key with small crystals. Is it the key to Justin’s heart?

“The Key will unlock a personal side of me they’ve never seen before, bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans. The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”

The Key will be released next month in July.

justin bieber girlfriend perfume 2012

I’m still slowly getting into being back in world of Belieberland. So much has happened this last 2 weeks. While I was away Justin released his second fragrance “Girlfriend”. If you’re in the New York area go to Macy’s Herald Square now to buy the perfume. First 500 people get VIP free tickets for a secret show Justin will be putting on tonight at the Apollo Theatre in New York City. More info here.

justin bieber someday perfume

The commercial for Justin’s new perfume for women, Someday.

Below is the behind-the-scenes:

Thanks again Julissa.

justin bieber perfume sunday


Justin called into Ryan’s radio show this morning to promote his new perfume for the ladies “Someday”.

I don’t know about you but the ad for the perfume looks like Justin is about to be bitten by a vampire. :/ Right?


Although Justin Bieber will launch a new female fragrance called “Someday” in June, Bieber will also make history with the ad for the perfume when Justin gets the help of NASA on the campaign.

According to Woman’s Wear Daily, Justin Bieber will offer his female fans a new fragrance called “Someday” in June. However, Bieber is taking a zero gravity approach when it comes to the advertising since the TV spot for Someday will feature model Dree Hemingway in zero G on a Boeing 737 NASA training jet.

The Justin Bieber ad for “Someday” was directed by Terry Richardson and will air from Black Friday through until Christmas.