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JB Dominates YouTube’s Most-Watched List of 2010

It’s official: Justin Bieber’s “Baby” is the most-watched music video on YouTube of 2010!

Production values, or the fact it’s a cheesy dance video set in a bowling alley be damned, Canadians watched Justin Bieber’s “Baby” more than any other music video on YouTube this year. And because 408,641,194 (…195, 196, 197) views isn’t enough for pop’s reigning elf, the lords of YouTube have made re-watching the clip even easier. YouTube has just launched a special site called Rewind, which features what we all love most at this time of year: endless lists.

Bieber appears three times on the Top 10 list of Canadians’ most-watched music videos — four if you stretch things to count his participation in that Young Artists for Haiti single, “Wavin’ Flag.” (You can check out the top 10 — with embedded video — below this blurb.)

But The Bieb’s tiny-fisted stranglehold on the U.S. Top 10 is even tighter. The Stratford-born Bieber’s “Baby” also appears on the U.S. list in the No. 1 slot, but Biebz scores four videos on that set of rankings.

There’s plenty of overlap between what Canadian and U.S. YouTube users were watching in 2010, though (i.e. Bieber, Bieber and Bieber). Both Top 10s feature the same two Eminem hits (“Not Afraid,” “Love the Way You Lie”) as well as videos from Shakira (“Waka Waka (This Time for Africa)”) and Rihanna (“Rude Boy”). However, Canadians apparently don’t hit refresh on Lady Gaga videos with quite the same fervency as our neighbours. Though she was one of the most ubiquitous figures of 2010, and features with two videos — “Alejandro” and “Telephone” — on the U.S. Top 10, Lady Gaga doesn’t rate on the Canadian list. Instead, we were watching videos by Usher (“OMG”) and Katy Perry (“California Gurls”). If you don’t stand at attention and sing “O Canada” the next time you see her lactate whipped cream, a baby seal will die.


Check out the US list below:

  1. Justin Bieber – Baby ft. Ludacris
  2. Shakira ft. Freshlyground – Waka Waka (This Time for Africa) (The Official 2010 FIFA World Cup Song)
  3. Eminem – Love The Way You Lie ft. Rihanna
  4. Eminem – Not Afraid
  5. Rihanna – Rude Boy
  6. Justin Bieber – Never Say Never ft. Jaden Smith
  7. Justin Bieber – Never Let You Go
  8. Lady Gaga – Alejandro
  9. Justin Bieber – Somebody To Love Remix ft. Usher
  10. Lady Gaga – Telephone ft. Beyonce