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justin bieber perfume the key

Justin Bieber’s new perfume THE KEY revealed!

On June 6, the box for Justin Bieber’s third fragrance was leaked, leading fans to believe it was called The Key. It was officially confirmed on June 20 and now, the bottle has been revealed.

Justin tweeted “#whatiskey” today, along with a photo of the gorgeous bottle which is:

“Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”

The bottle is stunning — sleek and white with a gold lock on the front. To open the lock, there is a big gold key with small crystals. Is it the key to Justin’s heart?

“The Key will unlock a personal side of me they’ve never seen before, bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans. The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”

The Key will be released next month in July.

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  • courtney

    I love you Justin <3 <3 <3 <3 <3 <3 xoxoxoxoxoxo