Since being discovered on YouTube the teen pop sensation is taking the music industry by storm
There’ been several ordinary everyday people from Lauren Luke to Jessica Lee Rose (better known as LonelyGirl15) who have catapulted to stardom due to the popularity of their video postings on YouTube. But no one has experienced phenomenal success like pop singing sensation Justin Beiber. With just days before his sweet 16th birthday, nothing could be sweeter for Beiber than the way his career has gone so far.
Justin Beiber’s story is inspiring: He taught himself how to play several instruments including the piano, drums, guitar and trumpet. He and his mother started posting videos of his performances on YouTube for his family and friends to see. The videos caught the attention of Scooter Braun, a former music executive for Jermaine Dupri’s So So Def label. Braun contacted Beiber and flew him to Atlanta where he met R&B superstar Usher who had Justin audition for L.A. Reid of Island records and the rest is pop music history.
The tremendous early success of Justin Beiber shows the impact sites like YouTube is having on pop culture. In some cases YouTube is creating stars, people who have little talent but become popular for whatever reason. But such as in the case of Justin Beiber, YouTube is proving to be a way to discover talented people who are destined to become stars.