After six weeks at No. 1, Lady Gaga drops to No. 4, handing the Social 50 crown back to Justin Bieber (3-1). As the frenzy around the release of her album “Born This Way” calms, she saw declines in plays (-32%), views (-60%) and fans (-15%) across all monitored social networks and music outlets.
Meanwhile, the Biebs saw an increase in YouTube views (15%), perhaps due to taking home Collaborative Video of the Year at the CMT Music Awards (June 8). Months back, he worked with Rascal Flatts on the ballad “That Should Be Me” and since the video debuted, it has garnered well over 19 million YouTube views.
The Social 50 ranks the most active artists on the world’s leading social networking sites — YouTube, Vevo, Facebook, Twitter, MySpace and iLike — using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
BILLBOARD
As if his 10.4 million-strong Twitter following wasn’t enough indication, Justin Bieber is considered the hottest topic for kids 14 and under, according to the latest KIDS survey from market research firm The NPD Group.
The open-ended survey polled 2,095 US kids on what they consider to be the hottest new thing today – whether it be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand or retail store. The Canadian pop star tops the list at 10% followed by Nintendo Wii, Dora The Explorer, Xbox 360, Cars: The Movie/Cars 2 and the iPad, all of which garnered 2% of the youth vote.
Bieber remained at the top of the list in this follow-up to the company’s original survey conducted in February 2011 in which he captured 14% of total mentions followed by Xbox 360 and Nintendo Wii at 4% each.
The NPD Kids Industry Data Service provides monthly insight into purchases made on behalf of kids ages 0 to 14 across product categories with an emphasis on licenses and brands. Each month, the firm asks an open-ended unaided question designed to provide insight into what is top-of-mind with kids today.
KIDSCREEN
Justin Bieber has strongly denied rumours that he has snubbed working with Kanye West.
The Biebster leapt into action after Hollywood Life reported that he was “hesitant” to hit the studio with Yeezy, claiming Justin was worried hooking up with such a controversial character could damage his squeaky clean image.
The US gossip website claimed that Mr. West was keen to get Biebs on his collaboration LP with Jay-Z, Watch The Throne, but the 17-year old turned down the chance of appearing on the eagerly anticipated record.
A source said to be ‘close’ to JB’s management told Hollywood Life: “Justin likes Kanye’s music, but he’s worried he’s done too many controversial things and it would hurt his image… Between the sex scandals, political gaffes and interrupting Taylor Swift, Kanye is known as a genius but a big risk to associate with!”
Despite these accusations, Justin took to Twitter to quash the rumours, insisting that he is still good friends with Kanye and the reports were completely untrue.
The 17-year old posted a link to Hollywood Life’s story, accompanied with the tweet:
“some rumors…i just dont know where they come from. me and @kanyewest are good. This right here is just FALSE. correcting rumors… #ilovetwitter”
It is thought that the All The Lights rapper is helping Justin record new material for his next album, with West previously posting a snap of himself and Biebs in the studio on Twitter.
MTV
Last night I read this story and decided to skip it because I know it can’t be true, especially given that it’s coming from Bonnie Fuller and the people at Hollywood Life. They have a history of making sensational headlines purely to get more readers to come to their site. Thumbs way down.
http://youtu.be/70bLPb4ylDs
