Justin Bieber is stepping up his fragrance game. With the success of his My World unisex scent, the 17-year-old pop star is set to launch a new perfume for women called Someday.
According to WWD, Justin worked with Firmenich to create the fragrance, which is described a “fruity gourmand” blend. It will be packaged in a bottle with a heart-shaped flower on top, along with removable charms hanging from the neck.
“Let’s be real, the way a girl smells is very important to a guy!” Justin tells the fashion magazine. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
Continuing with his giving ways, the pop star will donate a portion of the scent’s profits to two of his favorite charities, Pencils of Promise and the Make-A-Wish Foundation. “Not only am I able to create a fragrance for all my fans, but I am able to give back to charity, which is a huge priority for me,” he adds. “The people at Give Back Brands really get me, and what I represent and care about.”
Fans will be able to get their hands on the fragrance in June. It will be available as an eau de parfum spray, priced at $35 for a 1-ounce bottle; $45 for the 1.7-ounce version; and $55 for 3.4-ounce bottle.
UPDATE: Watch the official SOMEDAY perfume commercial.
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